Behind the Scenes: UrbanOG's Spring Lookbook

As you may have noticed, we recently launched our Spring Lookbook! The lookbook was all about the past meets the future and what better way to achieve this than collaborating with Farrell’s Ice Cream Parlour. Farrell’s opened its doors in the 1960s and has returned for people to re-experience the delicious food, ice cream, and candy that made Farrell’s a legacy.

We were inspired by Farrell’s old fashion approach from its bar stools to the wood floors and of course to the patriotism displayed throughout the restaurant. The lookbook brought together Farrell’s classic look and UrbanOG’s modern twist with long sleeves, bow ties, candy stripes, and collars. Take a look below at our behind the scenes pictures!