In between working last night, I took some time off to sit
down and watch the Celebrity Apprentice (I have a slight crush on Donald Trump…
ok ok… a big crush :)
Upon one of the commercial breaks, a beautiful piece of
cinematic film unfolded. At first
I assumed it would be a short 15 seconds… then it kept going… and going… and
going…..
A full 3:30 minutes later the Cartier logo appeared, and I
knew I had just witnessed fashion ad history being made!
After doing some reading, I discovered that I had witnessed
the small screen debut of the French jewelry house’s most ambitions screen
advertisement in more than a decade, name “The Cartier Odyssey.” And it was quite a magnificent sight to
see.
One word: Exquisite.
One word: Exquisite.
With 3 panthers (yes, real panthers), a life-size replica of
a 1906 biplane, and model Shalom Harlow, the short film took a crew of 60 to
Prague, Spain, the Italian Dolomites, and Paris. They also virtually simulated Russia, China, and India to
take us on a voyage through Cartier’s iconic creations.
And let me not forget the most impressive part of the
ad: The Panthere Bracelet which
held a 51.58-carat green beryl, onyx spots and nose, and emerald eyes with
“fur” diamonds to create the signature panther! Oh… and that 13.4-carat solitaire diamond ring wasn’t too
bad either…
Part of me wondered if this was just overdone, and the
other part of me just marveled at it’s glory! I might not personally be a huge fan of diamonds in general,
given their deeply harrowing ties to tragedy in Africa, but if they’re
certified clean, they sure can be a sight to see!
All in all, this was a breathtaking piece of cinematography in my eyes.
All in all, this was a breathtaking piece of cinematography in my eyes.
What do you think of the ad?
Posted by:
Spankie Valentine
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