Summer Trends Throughout The Years

It’s about that time to clear out your winter and spring clothing and make room for the trendiest summer fashion items. Beat the heat with mid-length tops, spaghetti straps, distressed shorts, flowy skirts, and skater-cut dresses. Our summer collection is now available in the cutest summer colors and not to mention all the sandals we carry! Yes that’s right we have any sandal you can possibly imagine: flat sandals, gladiator sandals, thong sandals and slide-in sandals...one of the hottest items at the moment is our flatforms and wedge collection which come in a variety of designs. And don’t forget to check out our maxi dress collection for those summer picnics and long outdoor days. And if you are looking for a more trendsetting look then hey no problem, just slip into one of our many romper pieces that are form-fitting and very chic. And let’s not forget the most important piece: Swimwear!

For as long as we can remember summer time has been a fun season of relaxing and enjoying the vibes with family and friends on the beach. As a matter of fact, the 50’s and 60’s were some of the most memorable eras during the summer time. It was the golden era of rock-n-roll & hippies…as well as a time when fashion trends were created. Today’s swimwear has evolved since the glamorous and timeless swimwear from the early 20th century. Bathing clothing as it was called, was more simple and a lot of the women wore traditional swimming dresses. But slowly it evolved into a mini-dress that included rubber caps that protected women’s hair when swimming at the beach. A lot of women during this time were covered in clothing layers even during the hot season. Fast forward a few years and the bathing suit grew into a one piece fashion look that featured flattering sweetheart and square necklines. A lot of the two pieces featured high-waisted shorts with strategic-cut outs, since our country was at war the resources where limited for manufacturers. During the 50s and 60s the glamour swimwear really took off with pin up girls who were attractive and had a glass hour shape. Ruffles, rhinestones, lace, and other ladylike touches completed the retro look. The vintage swimsuits consisted of elastic and tight fitting cut that would accentuate your assets. The summer beach look was completed with accessories such as big flowy hats to protect from the heat waves, headbands on and off the beach, oversized glasses, and fashionable earrings finished with a big hair style. However, today a lot of the summer fashion consists of low-rise bathing trousers, adjustable lace ties on the sides, and strapless tops…as you can tell it’s definitely more revealing than before. Some of the styles that have not changed are high waisted shorts and self tie crop tops, which a lot of us still rock. 

Check out some of the old popular summer looks from the early 20th century and some of the hottest trends today.

Whether its high fashion or a laidback street look, don’t forget to share and tag #LoveUOG for a chance to be featured on our Instagram page!

Summer Fashion Ideas:

Swimwear Inspo:

Swimwear Beauties Throughout The Years:

Images Source: http://www.harpersbazaar.com

By: VC

UOG Swim Fashion

If you are looking for sexy swimwear, look no further because UrbanOG carries the perfect tropical bathing suite you’ve been searching for. Whether you're prepping for a hot Vegas pool party or simply lounging by your backyard poolside, be sure to checkout out our exciting styles! We carry one-piece, two piece, cover-ups, wedges, sandals, and even glasses for this summer's heat. Be ready to show off your beach bod in one of our unique outfits. 

Make a statement in a chic one-piece swimsuit that gives you that slimming silhouette look and tummy control. 

Our two-piece bathing suits will make you stand out from the crowd in eye-catching colors and prints. A new sizzling swimsuit awaits you at Urbanog.com

Chic swimsuit cover-ups complement the look of your bikini or one-piece as you travel to and from the beach. No matter what type of bathing suit you’re rocking this summer, be sure to find the perfect cover-up here!

Shopping for the latest sandals and wedges to usher in warmer weather or take on a hot beach day? Discover a variety of colors, styles and heights for every occasion and fashion preference. 

No spring or summer look is ready to wear without a pair of chic women's sunglasses. Not only are they essential to protecting your eyes from harmful UV rays, but they can also put the finishing touch on an outfit that would seem otherwise incomplete without them.

By: VC

Fashionistas, are you finding yourself trying to study or write a paper while surfing the web? 

Wishing you were actually surfing the waves or even just wanting to lay on the beach instead of stressing about school? Don’t worry we are in Spring Break season, and your turn is coming soon! Need some help packing your Spring Break essentials for your get away and are worried you will forget something? No need to stress about that on top of your current workload, we have you covered here at UrbanOG! We have formed a Spring Break get away checklist for you! 

Inexpensive Shades (just in case we happen to misplace them on our trip) 

 

Bikini (to get our tan on) 

 

 

Cover Ups (well you know to cover up) 

  

Fedora Hat (to stay cool and look stylish) 

 

Slip on Sandals (to slip on and go faster) 

 

Flowing Skirt (to transform our beach look to a casual look) 

 

Let us know where you’ll be enjoying your time at this Spring Break by tagging us #uogstyle. We would love to see your Spring Break style this year! 

Posted By: BR

Spring Swim Suits

Preparation is key to success. With that said, it is not too early to start preparing for our spring beach trips. These deals at UrbanOG are a must! It is time to stock up ladies! Take advantage of these deals and treat yourself and your closet! We want our beach looks to be on point since we will be taking pictures and sharing them on Instagram and what not. 

 

We will have many spontaneous beach trips this coming season so we don’t want to get stuck wearing the same bikini outfit over and over again; especially since we'll be posing for Twitter and Facebook all spring. We also don’t want to have to spend so much on bikinis just to have a variety. Here’s a solution our wallets will like, mix and match our bikinis! Below are bikini bottoms and tops that can be mixed and matched together to create a whole new beach outfit for your spontaneous trip. Don’t forget to tag us, we’d love to see your bikini creativity!

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Posted by: BR