As the years pass, Pantone Inc., which is a company best known for their color matching system; announces the color of the year. It is based on what they believes, will be the year's "it" shade. Pantone's color of the year is ultra violet! According to Pantone this distinct shade of purple "communicates originality, ingenuity, and visionary thinking that points us toward the future." Go bold, think outside the box and incorporate this shade into your wardrobe this year! Be sure to share your look by tagging #LoveUOG for a chance to be featured on our Instagram page!