Monday, January 22, 2018

Iconic Supermodels

Models are known for having a worldwide reputation and working with the top fashion designers and clothing brands. With their superior looks and fierce catwalks, they are able to make anything look amazing. Because of this, many models are highly paid and have multimillion-dollar contracts. Their responsibility includes endorsements and campaigns. As veteran German Supermodel Claudia Schiffer has stated “In order to become a supermodel one must be on all the covers all over the world at the same time so that people can recognize them.” (Source:

The term supermodel began to be first used during the 1960s and 1970s, an era that referred to Twiggy as a supermodel. If you have watched “Americas Next Top Model” then you have repeatedly heard model and judge Janice Dickinson claim to have become the world's first supermodel and to be the first to have coined the word by combining “superman and model.”

It wasn’t until the 1980s that models started to become “million dollar faces” by appearing in several advertisements of the beauty industry such as cosmetics brand Revlon. Models started to negotiate exclusive deals unheard of before and started to get recognize by the public for their image. Women all over the world wanted to look and feel sexy like these godly models because they appeared more like exotic images rather then plain individuals.

By the 1990’s Supermodels became very important in pop culture and started to appear billboards and on the runway doing the “catwalk.” They began to earn millions and branch off to land movie roles or have franchises of their own such as clothing lines. 

During the 90s the most notable icons referred to as the original Top Five were Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista, and Tatjana Patitz who appeared all over covers and were most recognized for their work with Gianni Versace. 

Fast forward to the 2000s; Brazilian Models such as Adriana Lima and Alessandra Ambrosio rose to fame by appearing in swimsuit magazines and are heavily known for their high profile lingerie work as Victoria’s Secrets Angels. 

Today, a new generation of models have gained fame through social media accounts such as Instagram. These models include Gigi Hadid, Hailey Baldwin, Bella Hadid, Kendall Jenner, and Cara Delevingne. Modeling has also evolved throughout time with Plus-Size Supermodels on the rise such as Ashley Graham who was the first Plus Sized Model to appear on the cover of the 2016 Sports Illustrated. 

Original Versace Supermodels.
26 years later, Cindy Crawford, Naomi Campbell, Claudia Schiffer, Helena Christensen and Carla Bruni assemble for a catwalk tribute to Gianni Versace, in the Donatella Versace’s Milan show.

In the early 1990s, Cindy Crawford starred in the Pepsi advertising.

Claudia Schiffer: She has appeared on more than one thousand magazine covers and holds the record for the model with the most magazine covers, listed in the Guinness Book of World Records.

Naomi Campbell: In 1987 she appeared on the cover of British Vogue, as that publication's first black cover girl since 1966. In 1988, she became the first black model to appear on the cover of French Vogue.

Kate Moss:  Her collaborations with Calvin Klein brought her to fashion icon status. She is known for her petite figure and role in size zero fashion.

Tyra Banks: The first African-American woman to be featured on the covers of GQ and the Sports Illustrated Swimsuit Issue. 

Adriana Lima is best known as a Victoria's Secret Angel since 1999, being their longest-running model and named the most valuable Angel.
Alessandra Ambrosio was chosen as the first spokesmodel for the company's PINK line. She walked as an Angel from 2000 to 2017.

The new generation of Supermodels.

Ashley Graham, the first recognized Plus Size Supermodel.

By: VC

Wednesday, January 17, 2018

Clogs and Mules

Clogs and Mules are slowly taking over the fashion world; both work great for dressy occasions or for any casual outgoing.
Originating from Europe and originally made of wood with a low heel, clog shoes were worn by the working class. The clog has survived centuries in our fashion world because they are still beloved by many for their comfort and support better than most shoes out there. The mule originally worn by aristocracy is a dressier shoe and to this day very popular in our daily wardrobe. Though the shoe has obviously evolved over time, today they can be seen all over fashion runways! And UrbanOG has the modern and affordable look to fit your closet. Its tasteful appearance comes in several different looks so whether you are looking for a pair for the professional world or for a night out in the town, we have any style to suit you.
What are you waiting for? Add some height to your style without having to endure aching pain from high heels, clogs and mules heels are the way to go and most definitely take it up a notch from plain boring flats.
Our mule loafer collection is perfect for easy access and for a fast pave day; they add a sexy look but are very comfy for your feet for an all-day-wear. Pick from a suede material or leatherette look depending on the occasion. 
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By: VC

Monday, January 8, 2018

2018 Golden Globes - Time's Up

2018 Golden Globes was not just an award show this year. This year award show was used as a platform for the women of the Golden Globes to send a loud message about the abuse and harassment by the powerful men in the industry. The "Time's Up" campaign had the celebrities wearing all black to make their statement.

By: DN

Friday, January 5, 2018

Bruno Mars - Finesse (Remix) [Feat. Cardi B] [Official Video]

Bruno Mars dropped his "Finesse" remix music video, featuring Cardi B, and it was the perfect throwback on everything 90's. The beats, choreograph moves, down to the 90's retro outfits, was really a nostalgic blast from the past! We here at UrbanOG loved everything about it! Check out their music video below and tell us what you think.

By: DN

Color Of The New Year 2018: Ultra Violet

As the years pass, Pantone Inc., which is a company best known for their color matching system; announces the color of the year. It is based on what they believes, will be the year's "it" shade. Pantone's color of the year is ultra violet! According to Pantone this distinct shade of purple "communicates originality, ingenuity, and visionary thinking that points us toward the future." Go bold, think outside the box and incorporate this shade into your wardrobe this year! Be sure to share your look by tagging #LoveUOG for a chance to be featured on our Instagram page! 

By: KA