It’s about that time to clear out your winter and spring clothing and make room for the trendiest summer fashion items. Beat the heat with mid-length
tops, spaghetti straps, distressed shorts, flowy
skirts, and skater-cut dresses. Our
summer collection is now available in the cutest summer colors and not to mention all the sandals we carry! Yes that’s right we have any sandal you can possibly imagine:
flat sandals,
gladiator sandals, thong sandals and
slide-in sandals...one of the hottest items at the moment is our
flatforms and
wedge collection which come in a variety of designs. And don’t forget to check out our maxi dress collection for those summer picnics and long outdoor days. And if you are looking for a more trendsetting look then hey no problem, just slip into one of our many romper pieces that are form-fitting and very chic. And let’s not forget the most important piece:
Swimwear!
For as long as we can remember summer time has been a fun season of relaxing and enjoying the vibes with family and friends on the beach. As a matter of fact, the 50’s and 60’s were some of the most memorable eras during the summer time. It was the golden era of rock-n-roll & hippies…as well as a time when fashion trends were created. Today’s swimwear has evolved since the glamorous and timeless swimwear from the early 20th century. Bathing clothing as it was called, was more simple and a lot of the women wore traditional swimming dresses. But slowly it evolved into a mini-dress that included rubber caps that protected women’s hair when swimming at the beach. A lot of women during this time were covered in clothing layers even during the hot season. Fast forward a few years and the bathing suit grew into a one piece fashion look that featured flattering sweetheart and square necklines. A lot of the two pieces featured high-waisted shorts with strategic-cut outs, since our country was at war the resources where limited for manufacturers. During the 50s and 60s the glamour swimwear really took off with pin up girls who were attractive and had a glass hour shape. Ruffles, rhinestones, lace, and other ladylike touches completed the retro look. The vintage swimsuits consisted of elastic and tight fitting cut that would accentuate your assets. The summer beach look was completed with accessories such as big flowy
hats to protect from the heat waves, headbands on and off the beach, oversized glasses, and fashionable earrings finished with a big hair style. However, today a lot of the summer fashion consists of low-rise bathing trousers, adjustable lace ties on the sides, and strapless tops…as you can tell it’s definitely more revealing than before. Some of the styles that have not changed are high waisted shorts and self tie crop tops, which a lot of us still rock.
Check out some of the old popular summer looks from the early 20th century and some of the hottest trends today.
Whether its high fashion or a laidback street look, don’t forget to share and tag
#LoveUOG for a chance to be featured on our Instagram page!
Summer Fashion Ideas:
Swimwear Inspo:
Swimwear Beauties Throughout The Years:
By: VC
