The video ad has finally arrived! All 15 seconds of it that is...
For those of you who follow the life of Kendall Jenner, or really any of the Kardashian-Jenner clan, then you probably knew that a short while ago it was announced that Kendall Jenner would be the new face of Estee Lauder. And it makes sense. Estee Lauder, a big player in the fashion/beauty game, and also a company with a long and lengthy history, looks for new ways to infuse the historic brand with current, of-the-moment trends, faces and trendsetters.
The campaign is for the Little Black Primer which is a new lash primer that dries in a dark tone rather than the traditional white hued primers of the past that can leave your lashes looking patch work-y.
Didn't even know that eyelash primers existed? Well... consider this not only a blog entry about a celeb model and beauty brand, but an educational public service as well! :)
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