Wednesday, January 21, 2015

Kendall Jenner's Video for Estee Lauder

The video ad has finally arrived!  All 15 seconds of it that is...

For those of you who follow the life of Kendall Jenner, or really any of the Kardashian-Jenner clan, then you probably knew that a short while ago it was announced that Kendall Jenner would be the new face of Estee Lauder.  And it makes sense.  Estee Lauder, a big player in the fashion/beauty game, and also a company with a long and lengthy history, looks for new ways to infuse the historic brand with current, of-the-moment trends, faces and trendsetters.

The campaign is for the Little Black Primer which is a new lash primer that dries in a dark tone rather than the traditional white hued primers of the past that can leave your lashes looking patch work-y.

Didn't even know that eyelash primers existed?  Well... consider this not only a blog entry about a celeb model and beauty brand, but an educational public service as well!  :)

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Spankie Valentine
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