Friday, March 1, 2013

Chanel's Re-Issued Premiere Watch


Here's a little bit of fashion trivia that may surprise you:  the divine Coco Chanel never designed a watch during her illustrious career.  But for some reason, when we think of extraordinarily couture timepieces, we include Chanel in our list.  Why?  Because the House of Chanel has devoted their excellence in design to continuing on the legacy that Coco Chanel built.

And I have to say, this new watch is pretty lovely... but even better still, they have relased a new video ad for the newly re-issued Premiere, the very first watch designed by the fashion house in 1987.
And the video is pretty sweet if you ask me.  I love the montage of women living their busy, productive, fun and independent lives, all wearing the watch.  As the commercial comes full circle in the end, it really demonstrates the versatility of the watch.

So what do you think of the new watches?  One thing's for sure... the price is not for the faint of heart.  Prices range from around $31,000 to $68,000 for one of these babies.  Pow!

Posted by: Spankie

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