PETA isn't know for subtly in their pro-active ads. Just drive down Sunset Blvd and within 10 minutes you'll probably see a couple billboards towering over the streets with a naked celeb du jour taking a stance against wearing fur.
The newest PETA ad features more clothes, and a different approach, and different matter in the spectrum of animal cruelty. It's edgy, instantly thought provoking, and a little violent.
In the ad (above) Krysten Ritter, star of "Don't Trust the B," stands next to a car with a busted window, recused dog in one hand, crow bar in the other, and a shadow on the wall with angel wings. Let's not also forget the sexy ensemble of black and red bodysuit and pumps.
The messages deals with the topic of owners leaving their pets in hot cars, typically with their windows up.
"It's how outside - your car is like a fishbowl. So the light comes in, and it gets trapped, and it gets really hot in there really quickly" says Ritter. And it's true. So true that an animal can actually die in a matter of minutes from heat stroke.
She later suggests that if you see a dog, (or really any animal or child for that matter) locked in a hot car and you think it is in danger, speak up. Go to whatever business the car is parked in front of and raise some awareness.
But what do you think of the ad? Do you think it's effectively communicating the message? Or too extreme? Tell us!
Posted by: SV