Thursday, January 19, 2012

Lucy Hale and Ashley Benson for Bongo

Have you ever shopped the Bongo line, typically found in Kmart stores?  I don’t necessarily know a lot of girls who do, but that hasn’t stopped them from rolling out the carpet for more celebrity faces to model the collection.

You may remember Audrina Patridge as the longtime face for the collection.  Now there are 2 new ones, Ashley Benson & Lucy Hale of "Pretty Little Liars."  

The campaign is targeting a mix of sweet versus sexy.  Of the collection, Lucy says, “I guess we’re both mixing it up being the sweet and the sexy.  It just shows the versatility of the clothes and the line for Spring 2012.”

And what did Ashley have to say about the shoot?  “My fashion style is more edgy….there are a lot of cool colored shorts.”

You’ll likely see the campaign in the pages of fashion magazines, outdoor, online, and at Kmart.  Will this have you shopping the line?

Posted by:  Spankie V.

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