Thursday, January 3, 2013

Dior's First Ready to Wear Campaign with Raf Simons!

It's a new year, so why not take a new direction?!  We're all familiar with the ultra dramatic, elegant, and simply vonnegutesque Dior advetorials under the vision of John Galliano.  Well this year, Dior has shifted gears into the ready-to-wear variety, featuring a new collection of images comprising their new ad campaign for the every day woman.

Under the direction of Raf Simons, the collection is portrayed in a slightly surrealist light while maintaining a more relate-able tone to the fashion conscious woman.  And one other change this year:  we've been used to seeing fashion model Karlie Kloss dominate the images of Dior's ready-to-wear campaigns for the last 2 years, but that too has changed.

Taking her place are Daiane Conterato, Marie Piovesan, Daria Strokous, and Anna Martynova.  Brava!  

While the new ad campaign is taking a moment to grow on some with its sharp diversion of what we're used to seeing, we're digging the direction.  

What do you think?

Posted by:  Spankie

(photos:  Dior)

1 comment:

Peter Smith said...

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