Friday, May 20, 2011

Eau de Bieber

The young pop sensation, Justin Bieber has moved on to bigger and better things and has recently announced his launch of his own women’s fragrance called “Someday”, which comes in a 1 oz. rose-shaped bottle with detachable charms in the shape of keys and hearts. Aww, how cute. Keeping his target audience in mind, the scent will be “fruity” and will come out in June in various sizes (for $35-55) as well as a body lotion and hair mist. I mean, since the guy is swarmed by teenage girls 24 hours of the day, it only makes sense for him to have a say in what they smell like right?

Bieber states, “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”

The fragrance is being supported with a massive marketing and ad push with Dree Hemingway appearing in the print ad shot by Terry Richardson. There is also a TV commercial directed by Robert Lee that was filmed in a Boeing 737 NASA training jet.And get this, Beliebers- Justin is donating every dime of the proceeds from the sale of the $35 scent to charity. It’s scheduled for broadcast from Black Friday after Thanksgiving through Christmas according to WWD. Get ready everyone, the whole world’s going to start smelling like Justin Bieber.

Posted by: Saeko

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